Are you sick of sending out endless resumes and cover letters only to receive automated rejections and requests for further information? Have you ever wondered if there's a better way to approach the job search process?
I know how you feel. For nine months, I (urvi - Executive and Career Coach) hit a wall in my job search despite having an impressive resume featuring major companies like AT&T, IBM, Coca-Cola, and Walmart. I submitted over 500 resumes, using 5 different versions as a baseline, and received 120 automated rejections, 83 automated requests for more information, and only one interview request that ultimately didn't happen.
Frustrated, I thought about the quote from Albert Einstein: "Insanity is doing the same thing over and over and expecting different results." I knew I needed to do something different.
Drawing on my background in marketing, I decided to treat myself as a product and market myself accordingly. I crafted a personal bio highlighting who I was, what I offered, and where I wanted to go. This approach helped me connect with companies and people who aligned with my goals, rather than just submitting endless resumes.
Within the first month of adopting this new approach, I had 8 conversations with decision-makers, actively interviewed with 3 companies, and received 2 job offers. Within 90 days, I accepted an offer and only sent my resume after speaking to HR. This experience taught me that focusing solely on your resume is not enough and that crafting a compelling personal narrative and building meaningful connections through networking is crucial to a successful job search.
The post aims to guide you through the process of:
Creating a marketing portfolio
Engaging in a job search process that focuses on the reader's unique story
We will also explore:
The limitations of resumes and cover letters
The importance of a personal narrative
The significance of meaningful connections through networking in a successful job search.
Resumes and cover letters have been a traditional way for job seekers to present their qualifications, experience, and skills to potential employers. However, there are limitations to this approach, and job seekers need to be aware of them to increase their chances of standing out in a crowded job market.
Here's what you need to know:
Resumes and cover letters can be limiting in terms of presenting your skills and experience. you need to find ways to showcase your soft skills through your accomplishments and experiences through a bio*.
Resumes and cover letters are often generic and lack insights into who you are, what you offer, and where you are going. They specifically only focus on what you have done which is not enough for the changing environment around us.
Resumes and cover letters can be easily overlooked or lost in a pile of applications. Therefore, you need to find ways to supplement your job application with other strategies such as networking and referrals utilizing your Marketing Portfolio* (bio and networking letter).
Now, this wasn't just my experience! Several studies have shown the importance of networking and referrals in finding a job and getting hired.
85% of all jobs are filled via networking, according to a survey conducted by LinkedIn
A study by the Adler Group also found that 85% of all jobs are filled through networking and referrals, with only 15% of jobs filled through job postings
Employee referrals are the most popular source of hires for companies, accounting for 30% of all hires, as reported by a survey by CareerXroads
Candidates who were referred by an employee were 15 times more likely to be hired than candidates who applied through a job board, as found in a survey by Jobvite.
So, how can you develop and apply your personal narrative? Here are some actions you can take:
Go through Peppercorn.ai Discovery to identify your strengths, values, and career goals, which can inform how you present yourself to potential employers and help you create your Marketing Portfolio (bio, networking letter, cover letter, and resume).
Emphasize transferable skills relevant to the job you are applying for, demonstrating versatility and adaptability to potential employers.
Actively network with professionals in the desired field or industry, attending virtual events, connecting with professionals on LinkedIn, and reaching out to alumni from your university or college. Discovery provides you with an action plan* on how to use your Marketing Portfolio to manage your job search!
Update your LinkedIn profile with your Peppercorn.ai Discovery bio, add themes to your LinkedIn headline, and always have a Call to Action (CTA) on LinkedIn.
Peppercorn.ai Discovery can help you identify your strengths, values, and career goals, which can inform how you present yourself to potential employers and make a stronger impression during interviews. By emphasizing transferable skills, actively networking, and updating your LinkedIn profile, you can differentiate yourself from other candidates and increase your chances of getting hired.
Finding a job can be a challenging and frustrating experience, but it doesn't have to be. By crafting a compelling personal narrative and building meaningful connections through networking, you can increase your chances of finding the right job and standing out in a crowded job market. Utilizing tools like Peppercorn.ai Discovery can help you identify and articulate who you are, what you offer, and where you want to go along with all your experiences, which can inform how you present yourself to potential employers and make a stronger impression during interviews. By emphasizing transferable skills, actively networking, and updating your LinkedIn profile, you can differentiate yourself from other candidates and increase your chances of getting hired.
So take charge of your job search today, and start crafting your personal narrative and building meaningful connections to land your dream job. Remember, the key is to present yourself as a unique product and showcase your strengths and values in a way that resonates with potential employers. Don't just rely on your resume and cover letter to do the job for you. Be proactive, network, and put yourself out there. With the right approach and mindset, you can turn your job search experience into a successful and fulfilling journey toward your Ideal Position*.
How can you leverage your unique strengths, values, and career goals to showcase your versatility and adaptability to potential employers?
Take some time to reflect on this question and start taking action toward your career goals today by joining Discovery. Discovery will walk you through all these steps and more in one place, along with a supportive community.
Our platform offers job search coaching, access to a supportive community, and a range of resources to help you identify & write your unique value proposition. With Peppercorn.ai Discovery, you'll have everything you need to stand out in a competitive job market and take your career to the next level.
Our community has already helped hundreds of people improve their job search & feel confident about their career paths. Many have landed top positions at companies like Meta, Adobe, & AWS as CPO, Head of Talent Acquisition, Director of Engineering, & UX Manager. We're proud of the community we've built & the success stories that have come from it. Check out some of our testimonials.
Hear from one of our Discovery Participants: "Peppercorn Discovery helped me not only identify my values but showed me how to communicate them in my resume, in my networking messages, and my LinkedIn profile. I now have materials that represent me authentically for every situation and applying for jobs is so much easier. This program has set the tone for the rest of my career. I highly recommend going through the process.” Jaselin | Marketing Consultant